On a date as emblematic as the 8th March was born the creative director of the Firm, Yolanda Pérez, with the heritage of an entrepreneurial, brave and visionary mother who started her own wedding dress making company back in 1985.
The Pérez sisters have been raised and trained among women. Their stories, their worries and their joys. And thanks to them they have learned to understand and dress women as few can, and to maintain their authenticity both in their collections and opinions.
Fashion can be an excellent tool to empower women, without falling into the almost dictatorial ties of trends and allowing them to express themselves and show their subtlety and personality.
For Yolanda Pérez, dressing women means much more than clothing her body. Yolancris dresses for values such as femininity, freedom, ambition. The enterpreneurial woman and the mother.
