The Firm’s creative director of the Firm, Yolanda Pérez, returns to Paris to present the new FW20 collection #BrownTheNoColour (see the full fashion show) at the iconic Hôtel Ritz. A symphony orchestrated with brown as the main protagonist in all its shades. The colour of nature, of the origins.

Brown understood as the origin brings back the art of sewing. For the creative director, this colour helps her claim the knowledge of trade. Hence the true knowledge is in the sewing procedure.

The FW20 collection wants to reivindicate craftmanship and the artisan work that fills the day to day life of the atelier. The expert hands of the seamstresses shaping dreams. The beauty and importance of trade. The manual, exquisite and local production that has always characterized Yolancris.

The FW20 collection is also a return to the elegance, subtlety and femininity of the golden age of the 30s and the boho of the 70s. The goal is to create extremely feminine silhouettes. Therefore, not only the collection features sinuous mermaid dresses and skirts, but also femenine and romantic details. Feathers, 3D flowers, bomber jackets, coats and blouse & skirt sets that offer endless possibilities.

Functional and versatile garments that do not follow any trend. The timeless elegance that shows Yolancris’ faithful commitment to sustainability, high quality craftsmanship and local production.

Accessories have been exclusively designed for the presentation at the epicenter of fashion, the Hôtel Ritz Paris, by the designer from Tenerife Roselinde. Designer Elmira Meddins has completed the outfits with her exclusive collection of handmade shoes by the best shoemakers in Italy.

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