Yolancris discussed handicraft and the value of the handmade with the CEO of Alqvimia, Drolma Lizcano, following their collaboration with the Firm in the FW19 Couture fashion show ‘All the springs of a winter’ at the Spanish Embassy in Paris during the Haute Couture Fashion Week.
Yolancris – One of the values of the Firm is the craftsmanship, the vindication of the trade, the expertise, the piece as a whole that grows organically on the mannequin, not industrially on the screen of a computer or assembled in pieces. For Yolancris, the real luxury is that: not so much the majesty and pomposity of the luxurious and expensive materials, but the handmade, the sustainable, the unique. Alqvimia, on the other hand, recovers the tradition of the old handmade perfumery. How does Alqvimia understand the contemporary concept of luxury?
Drolma Lizcano – The luxury in Alqvimia is to do things with love. When we start from this base, luxury flows: attention to detail, the energy that the product emits, how we feel when we use it…
Doing a fashion show in Paris is a dream come true. I admire the great classic creators such as Balenciaga, Christian Dior, Giambattista Valli… Presenting my collections during the Haute Couture Fashion Week and somehow approaching them is always an honour and learning.
Haute Couture is a magical world, full of dreams, illusions and passion. The two Couture fashion shows of Yolancris in Paris [Opera Prima SS19 Couture and All the springs of a winter FW19 Couture], unite tradition with modernity, but always with an air of unmistakable beauty that make the house a very special Firm.
What is the Alqvimia universe like and what links does it have in common with Yolancris’?
Yolancris has the ability to evoke magic, transformation and help radiate inner beauty – and in this sense, the Yolancris universe is very similar to that of Alqvimia.
The exquisite eye for the detail, the craftsmanship and love with which Yolancris makes their dresses has undoubtedly been part of the reason for the success of the Firm, and also reminds me of the way of doing things in Alqvimia. When things are done with love, it shows. They radiate a special light, and I feel that both Yolancris and Alqvimia manage to transmit it with our respective products, being dresses or natural cosmetics and holistic mind and body treatments.