Our Touch collection has been awarded for the best bridal digital fashion show of 2021.
Yolancris awarded for the best Bridal Fashion show by Elle International Awards, for the digital fashion show of our Touch 2021 wedding dress collection.
Yesterday the ELLE International Bridal Awards was presented, within the framework of a ceremony that took place in Milan and has been transmitted through estreaming.
Once again, the EIBA Awards, organized by Elle magazine in collaboration with BBFW, have rewarded the talent and excellence, as well as the professionalism of different designers, brands, entrepreneurs and operators who perform their functions in various areas of the bridal world.
Elle Italia
Yolancris awarded by Elle International Bridal Awards. The essence of our Touch bridal collection
Our Touch bridal collection was born in the middle of the pandemic. A turbulent time full of uncertainty that made the brand rethink its strategy.
We are living in a turbulent time, in which fear and uncertainty seem to haunt us insistently. The spirit of No Fear is transformed with Touch into empathy and commitment to the industry and sustainability.
In order to support those brides, boutiques and professionals whtin the bridal industry, who have had to postpone their activity and events due to COVID19.
Yolanda Pérez, creative director of Yolancris
That feeling and concerns were masterfully captured in the show, which explains why Yolancris wins the award for best digital bridal fashion show at the Elle international Bridal Awards.
But how to bring fashion closer to the public with the restrictions of the pandemic?
Yolancris and the digitalization of fashion
It was on March 16 when the creative director Yolanda Pérez decided to contact the organization of the BBFW and La Fura dels Baus so as to start searching for an alternative capable of covering the needs of the firms of the bridal sector.
The result of which has been the interactive app, much more than a visualization tool, since it allows interaction between brands and buyers. But we went further and decided to bet on offering a presentation with an exceptional staging.
Our desire and commitment are focused in bringing the magic of Yolancris to any mobile device and generation, lead us to connect with one of the best digital artists in the world: Timo Helgert.
His visual installations have filled pages and have gone viral in the RRSS. Forbes, Mercedes Benz Fashion Week, Facebook and others have succumbed to his art.
Helgert uses new technologies, augmented reality and 3D designs. For Touch, this digital artist designed a bucolic virtual field, full of beauty and nature.
His vision to create a disruptive element that makes us jump from cement to nature, is a wonderful escape valve. A whole digital mindfulness.
“I want to create a space of peace and hope in a frenetic world.”
Timo Helgert
The firm’s passion and commitment to our work, couture and crafts was reflected in the form of a giant heart that accompanied the show with its beats.
A beating heart wrapping our brides. A way to manifest our love for our work while demonstrating our strength so that we all continue to beat and fight.
The union between digital and craftsmanship
Our collections have exceptional fabrics, such as the lace of the mythical Volart.
So to the Touch presentation also counts with the sound of the moving looms, handled by the hands of expert craftsmen. Like a heartbeat that vibrates to the beat of the bride, her courage and her dress. A tribute to the industry and its continuity.
From Yolancris we want to thank the entire ELLE team and the jury for this award. A shot of energy to go ahead and receive Christmas with a big smile.