The Catalan company founded by sisters Yolanda and Cristina Pérez has opened its first space in Barcelona, in a historic location, in the heart of the city, at 508 Avenida Diagonal.
The 350 square meter space served as the location for the event where a cocktail party was organized for wedding planners, stylists, influencers, fashion journalists and friends of the brand. Among the atendees were names very close to the Firm such as the actresses Ana Rujas, Aida Flix and Júlia Creus. The event also held a small exhibition dedicated to showing and explaining the details of the iconic pieces that have catapulted Yolancris to the top such as Beyoncé‘s dress or Lady Gaga‘s.
The new acquired space will be mainly intended as a store, but it will have a showroom area for stylists and celebrities, and will host parties, sample sales and fashion shows, as it is intended to be a meeting points and fashion hub for the city.
The store was not conceived as a point of sale, but also as a space where clients could feel the more traditional philosophy of fashion and experience luxury and exclusivity, following Barcelona’s long tradition of artisanal production for local, national and international clients.
